Head to head
Capterra vs G2
Capterra leads the BLP Index (73 vs 65). Capterra has more raw reach. G2 is fairer for founders without a network. G2 scores higher on AI visibility.
| Dimension | Capterra | G2 |
|---|---|---|
| BLP Index | 73 | 65 |
| Rank | #4 | #28 |
| Type | Review sites | Review sites |
| Cycle | ongoing | ongoing |
| Listing cost | Free vendor profile | Free vendor profile |
| Audience | Business software buyers running comparison searches | B2B buyers comparing software, plus analysts and answer engines |
| Traffic | Category search; your share depends on reviews and optional ads | SEO and comparison-grid traffic that grows with reviews |
| Backlink | High-authority listing, typically nofollow — still citation-useful | High-authority review domain |
| Reach | 80 | 48 |
| Intent | 86 | 64 |
| Fairness | 40 | 54 |
| Evergreen | 90 | 90 |
| AI visibility | 80 | 90 |
| Ease | 42 | 42 |
Capterra
G2’s older cousin for “best X software” queries. High intent, high effort, optional PPC. Not a launch party.
Capterra is how a lot of non-Twitter businesses still shortlist software. Category pages rank. Reviews — if you can get them — convert. You can also buy clicks. None of that is a Product Hunt day.
Full Capterra guideG2
Reviews, not upvotes. Slow to start, compounding if you sell to teams that need social proof before they book a demo.
G2 is a review marketplace. IT buyers, operators, and increasingly AI systems use it to sanity-check software. A Product Hunt badge says “makers liked this on a Tuesday.” A G2 profile with real reviews says “teams used this and did not regret it.”
Full G2 guide