Head to head
Capterra vs GetApp
Capterra leads the BLP Index (73 vs 69). Capterra has more raw reach. GetApp is fairer for founders without a network. Capterra scores higher on AI visibility.
| Dimension | Capterra | GetApp |
|---|---|---|
| BLP Index | 73 | 69 |
| Rank | #4 | #17 |
| Type | Review sites | Review sites |
| Cycle | ongoing | ongoing |
| Listing cost | Free vendor profile | Free profile |
| Audience | Business software buyers running comparison searches | SMB software buyers |
| Traffic | Category search; your share depends on reviews and optional ads | Category search, overlapping Capterra demand |
| Backlink | High-authority listing, typically nofollow — still citation-useful | High-authority, typically nofollow |
| Reach | 80 | 70 |
| Intent | 86 | 82 |
| Fairness | 40 | 42 |
| Evergreen | 90 | 86 |
| AI visibility | 80 | 72 |
| Ease | 42 | 48 |
Capterra
G2’s older cousin for “best X software” queries. High intent, high effort, optional PPC. Not a launch party.
Capterra is how a lot of non-Twitter businesses still shortlist software. Category pages rank. Reviews — if you can get them — convert. You can also buy clicks. None of that is a Product Hunt day.
Full Capterra guideGetApp
Another Gartner Digital Markets property. Claim it when you claim Capterra. Do not run a separate “GetApp launch.”
GetApp is a software marketplace/directory in the same Gartner Digital Markets family as Capterra. Category pages, reviews, and paid leads show up here too. The operational move is: claim both profiles in one sitting so name, category, and screenshots match.
Full GetApp guide