Head to head
G2 vs GetApp
GetApp leads the BLP Index (69 vs 65). GetApp has more raw reach. G2 is fairer for founders without a network. G2 scores higher on AI visibility.
| Dimension | G2 | GetApp |
|---|---|---|
| BLP Index | 65 | 69 |
| Rank | #28 | #17 |
| Type | Review sites | Review sites |
| Cycle | ongoing | ongoing |
| Listing cost | Free vendor profile | Free profile |
| Audience | B2B buyers comparing software, plus analysts and answer engines | SMB software buyers |
| Traffic | SEO and comparison-grid traffic that grows with reviews | Category search, overlapping Capterra demand |
| Backlink | High-authority review domain | High-authority, typically nofollow |
| Reach | 48 | 70 |
| Intent | 64 | 82 |
| Fairness | 54 | 42 |
| Evergreen | 90 | 86 |
| AI visibility | 90 | 72 |
| Ease | 42 | 48 |
G2
Reviews, not upvotes. Slow to start, compounding if you sell to teams that need social proof before they book a demo.
G2 is a review marketplace. IT buyers, operators, and increasingly AI systems use it to sanity-check software. A Product Hunt badge says “makers liked this on a Tuesday.” A G2 profile with real reviews says “teams used this and did not regret it.”
Full G2 guideGetApp
Another Gartner Digital Markets property. Claim it when you claim Capterra. Do not run a separate “GetApp launch.”
GetApp is a software marketplace/directory in the same Gartner Digital Markets family as Capterra. Category pages, reviews, and paid leads show up here too. The operational move is: claim both profiles in one sitting so name, category, and screenshots match.
Full GetApp guide