Head to head
G2 vs LinkedIn
G2 leads the BLP Index (65 vs 59). LinkedIn has more raw reach. G2 is fairer for founders without a network. G2 scores higher on AI visibility.
| Dimension | G2 | |
|---|---|---|
| BLP Index | 65 | 59 |
| Rank | #28 | #53 |
| Type | Review sites | Communities |
| Cycle | ongoing | ongoing |
| Listing cost | Free vendor profile | Free |
| Audience | B2B buyers comparing software, plus analysts and answer engines | Professionals, operators, and B2B buyers in your graph and their graphs |
| Traffic | SEO and comparison-grid traffic that grows with reviews | Highly dependent on the poster’s network; planning range often 10–30 signups for a solid founder post |
| Backlink | High-authority review domain | Nofollow |
| Reach | 48 | 74 |
| Intent | 64 | 72 |
| Fairness | 54 | 32 |
| Evergreen | 90 | 48 |
| AI visibility | 90 | 64 |
| Ease | 42 | 50 |
G2
Reviews, not upvotes. Slow to start, compounding if you sell to teams that need social proof before they book a demo.
G2 is a review marketplace. IT buyers, operators, and increasingly AI systems use it to sanity-check software. A Product Hunt badge says “makers liked this on a Tuesday.” A G2 profile with real reviews says “teams used this and did not regret it.”
Full G2 guideA launch post that reads like an operator letter can outperform a board for B2B. The graph is the channel. Cold company pages rarely move.
LinkedIn is where B2B buyers already spend time. A founder-account post with a specific story — who the product is for, a screenshot, a number — can reach hiring managers, operators, and practitioners who will never open Product Hunt.
Full LinkedIn guide