Head to head
G2 vs Trustpilot
Trustpilot leads the BLP Index (74 vs 65). Trustpilot has more raw reach. G2 is fairer for founders without a network. G2 scores higher on AI visibility.
| Dimension | G2 | Trustpilot |
|---|---|---|
| BLP Index | 65 | 74 |
| Rank | #28 | #3 |
| Type | Review sites | Review sites |
| Cycle | ongoing | ongoing |
| Listing cost | Free vendor profile | Free to claim |
| Audience | B2B buyers comparing software, plus analysts and answer engines | Consumers comparing brands before they pay |
| Traffic | SEO and comparison-grid traffic that grows with reviews | Brand-name search and review widgets; large at the domain level |
| Backlink | High-authority review domain | Profile and review URLs; high authority |
| Reach | 48 | 84 |
| Intent | 64 | 78 |
| Fairness | 54 | 50 |
| Evergreen | 90 | 86 |
| AI visibility | 90 | 80 |
| Ease | 42 | 48 |
G2
Reviews, not upvotes. Slow to start, compounding if you sell to teams that need social proof before they book a demo.
G2 is a review marketplace. IT buyers, operators, and increasingly AI systems use it to sanity-check software. A Product Hunt badge says “makers liked this on a Tuesday.” A G2 profile with real reviews says “teams used this and did not regret it.”
Full G2 guideTrustpilot
Trustpilot is a review graph consumers and assistants already know. Empty profiles look worse than no profile. Star ratings are not a launch.
If you sell to people who google ‘brand + reviews,’ Trustpilot is in that SERP. Claiming the domain and collecting genuine reviews is the work. Review gating and purchased stars are how you get burned — by Trustpilot and by every model that later cites the controversy.
Full Trustpilot guide