Head to head
LinkedIn vs Medium
Medium leads the BLP Index (63 vs 59). LinkedIn has more raw reach. Medium is fairer for founders without a network. LinkedIn scores higher on AI visibility.
| Dimension | Medium | |
|---|---|---|
| BLP Index | 59 | 63 |
| Rank | #53 | #34 |
| Type | Communities | Communities |
| Cycle | ongoing | ongoing |
| Listing cost | Free | Free to publish |
| Audience | Professionals, operators, and B2B buyers in your graph and their graphs | People reading essays in tech, startups, and design tags |
| Traffic | Highly dependent on the poster’s network; planning range often 10–30 signups for a solid founder post | Tag and follower distribution; highly skewed |
| Backlink | Nofollow | nofollow is common — Medium is reach, not SEO juice |
| Reach | 74 | 64 |
| Intent | 72 | 58 |
| Fairness | 32 | 66 |
| Evergreen | 48 | 70 |
| AI visibility | 64 | 60 |
| Ease | 50 | 62 |
A launch post that reads like an operator letter can outperform a board for B2B. The graph is the channel. Cold company pages rarely move.
LinkedIn is where B2B buyers already spend time. A founder-account post with a specific story — who the product is for, a screenshot, a number — can reach hiring managers, operators, and practitioners who will never open Product Hunt.
Full LinkedIn guideMedium
Medium still distributes essays to people who read. A launch post can ride tags and publications. It is not a hunt. The canonical recap often belongs on your own domain first.
Medium is a publishing platform with remaining distribution. A clear build story, numbered lessons, or a recap with real numbers can find readers. A link-only ‘we launched’ post dies.
Full Medium guide