Head to head
LinkedIn vs Product Hunt
Product Hunt leads the BLP Index (73 vs 59). Product Hunt has more raw reach. Product Hunt is fairer for founders without a network. Product Hunt scores higher on AI visibility.
| Dimension | Product Hunt | |
|---|---|---|
| BLP Index | 59 | 73 |
| Rank | #53 | #8 |
| Type | Communities | Launch boards |
| Cycle | ongoing | daily |
| Listing cost | Free | Free |
| Audience | Professionals, operators, and B2B buyers in your graph and their graphs | Makers, early adopters, tech press, investors, and curiosity traffic |
| Traffic | Highly dependent on the poster’s network; planning range often 10–30 signups for a solid founder post | Top 3: 5k–15k visits. Top 10: 1k–3k. Outside top 10: often under 500. |
| Backlink | Nofollow | Dofollow from a ~DA 90+ domain |
| Reach | 74 | 96 |
| Intent | 72 | 62 |
| Fairness | 32 | 34 |
| Evergreen | 48 | 90 |
| AI visibility | 64 | 92 |
| Ease | 50 | 40 |
A launch post that reads like an operator letter can outperform a board for B2B. The graph is the channel. Cold company pages rarely move.
LinkedIn is where B2B buyers already spend time. A founder-account post with a specific story — who the product is for, a screenshot, a number — can reach hiring managers, operators, and practitioners who will never open Product Hunt.
Full LinkedIn guideProduct Hunt
The default launch day for software. Highest ceiling, highest variance, and still the badge press and AI assistants recognize first.
Product Hunt remains the biggest dedicated launch audience in tech. A top-three finish can send 5,000 to 15,000 visitors in a day, a durable backlink from a high-authority domain, and a badge that still means something on a landing page. That is the upside founders remember.
Full Product Hunt guide