Head to head
LinkedIn vs Threads
LinkedIn leads the BLP Index (59 vs 48). LinkedIn has more raw reach. Threads is fairer for founders without a network. LinkedIn scores higher on AI visibility.
| Dimension | Threads | |
|---|---|---|
| BLP Index | 59 | 48 |
| Rank | #53 | #74 |
| Type | Communities | Communities |
| Cycle | ongoing | ongoing |
| Listing cost | Free | Free |
| Audience | Professionals, operators, and B2B buyers in your graph and their graphs | Instagram-adjacent public, not a dedicated hunter community |
| Traffic | Highly dependent on the poster’s network; planning range often 10–30 signups for a solid founder post | Follows your existing Instagram/Threads graph |
| Backlink | Nofollow | Social nofollow |
| Reach | 74 | 60 |
| Intent | 72 | 48 |
| Fairness | 32 | 44 |
| Evergreen | 48 | 28 |
| AI visibility | 64 | 40 |
| Ease | 50 | 70 |
A launch post that reads like an operator letter can outperform a board for B2B. The graph is the channel. Cold company pages rarely move.
LinkedIn is where B2B buyers already spend time. A founder-account post with a specific story — who the product is for, a screenshot, a number — can reach hiring managers, operators, and practitioners who will never open Product Hunt.
Full LinkedIn guideThreads
Threads can amplify a launch if you already have Instagram distribution. A cold account posting a Product Hunt link will not invent a crowd. Same honesty as X, smaller professional density.
Threads is a public conversation app tied to Instagram. Cross-posting a launch screenshot works when the Instagram graph is real. It does not replace LinkedIn for B2B or X for tech twitter.
Full Threads guide