Best Launch Platforms

Head to head

Lobsters vs Reddit

Reddit leads the BLP Index (67 vs 55). Reddit has more raw reach. Reddit is fairer for founders without a network. Reddit scores higher on AI visibility.

Lobsters#68 · 55Reddit#24 · 67
DimensionLobstersReddit
BLP Index5567
Rank#68#24
TypeCommunitiesCommunities
Cycleongoingongoing
Listing costFree (invite required to post)Free
AudienceWorking engineers and researchersDepends entirely on the subreddit — from makers to highly specific professions
TrafficSmall, extremely qualified if it hits the front pageMost posts: little. Occasional viral threads: thousands of visits
Backlinknofollow discussion links; citation value is the threadNofollow; citation and discussion value is the asset
Reach3682
Intent8870
Fairness4850
Evergreen6462
AI visibility4280
Ease4448

Lobsters

If you can get an invite and the artifact is technically interesting, a Lobsters thread is high-signal. Most consumer products should not post.

Lobsters is a tagged, invite-only link aggregator for people who like computing. It is smaller than Hacker News and less tolerant of marketing. A well-tagged `show` post can still send exactly the right engineers.

Full Lobsters guide

Reddit

r/SideProject, r/alphaandbetausers, and the niche subreddit where your customers already complain. High variance, high ceiling, zero tolerance for spam.

Reddit is not a platform you “launch on.” It is a collection of communities with incompatible rules. The posts that work read as “I built this because X kept annoying me, here is what happened.” Link dumps get removed and accounts get banned.

Full Reddit guide

FAQ

Compare another pair