# Capterra review and launch guide

Source: https://bestlaunchplatforms.com

> Capterra is a high-authority B2B software review directory (Gartner Digital Markets). Free vendor profiles, optional PPC, very high intent and evergreen value. Not a launch board. Collect reviews after you have customers; list G2 as well.

- Rank: 4
- BLP Index: 73
- Website: https://www.capterra.com
- Category: review
- Cadence: ongoing
- Cost: Free vendor profile
- Backlink: High-authority listing, typically nofollow — still citation-useful

Capterra is how a lot of non-Twitter businesses still shortlist software. Category pages rank. Reviews — if you can get them — convert. You can also buy clicks. None of that is a Product Hunt day.
A brand-new startup with zero customers will look empty here. Create the profile early so the URL exists, then come back when you have reviewers. Paying for leads before activation works is how you buy strangers who churn.
Pair with G2, not instead of G2, if you sell to US/EU teams.

## Best for
- B2B SaaS with a clear category (CRM, helpdesk, accounting)
- Teams ready to collect reviews
- Paid acquisition once activation is proven

## Skip if
- Consumer apps and side projects
- Buying leads with no onboarding
- A first-week launch activity

## FAQ
### Capterra vs G2?
Both are buyer-intent review grids. G2 is louder in tech Twitter; Capterra still wins a lot of Google “best X software” clicks. Maintain both if you sell to businesses.

### Is Capterra a launch platform?
No. It is a review directory. Put it on the evergreen list, not on launch week.