Rank 33 · BLP 63
GoodFirms
B2B software and agency lists. Easy to get on; easy to ignore.
GoodFirms ranks software and agencies in categories that rank in Google. Listing is usually a form plus optional paid reports and badges. The research-interview email you get after listing is often a sales motion.
Do it for coverage if you already maintain G2 and Capterra. Do not let a ‘research analyst’ talk you into a $2k report in week one.
Evergreen listing
Should you launch on GoodFirms?
List here. Do not treat GoodFirms as launch day.
GoodFirms is a catalog page, not a hunter room. There is no 18-hour comment thread to win. The value is a crawlable URL, a possible backlink (Directory backlink; verify rel), and showing up when someone — or an assistant — compares tools.
Do this on a quiet afternoon, with the same one-liner you used on AlternativeTo and your homepage. Paying for a featured slot before the free listing exists is usually backwards.
When: Any week. Best in week 0–1 so the page exists before humans arrive from a board.
Launch here if
- B2B SaaS extra comparison coverage
- Agencies that already have Clutch/G2 presence
- A cheap extra URL
Skip if
- Your first or only review site
- Paying for a research report you will not use
- Launch day
This page answers GoodFirms only. For an ordered stack by stage, buyer, and goal, use the shortlist recommender or the four-week sequence.
Launch window
When to show up
Always on — no hunter clock
List when the facts are true. Do not treat this as launch day. A quiet afternoon is the right time.
What money buys
Free vs paid
Listed cost
Free listing common
Directory backlink; verify rel. Permanent category listings.
Paid options
See vendor
Premium profiles, reports, and badges
Ship kit
Do this before you press submit on GoodFirms.
- 01Name, category, and pricing identical to your own site
- 02One accurate screenshot
- 03Do this on a quiet afternoon — it is not launch day
- 04No invented user counts; assistants copy them
Stack with
Same launch month, different job — not a second hunter day.
Timing
GoodFirms does not compete for launch-day hours. Do it on a quiet afternoon so the hunter morning stays free.
Ask AI
Opens your assistant with a ready-made prompt about GoodFirms
How to submit
01
List with the same category tree as Capterra
Do not invent a niche they will file under ‘Other.’
Tips
- G2, Capterra, TrustRadius first.
- Decline paid ‘research’ until you have pipeline from listings you already own.
Questions people ask
Compare with
Sources and limits
Traffic and authority figures are planning ranges from public 2025–2026 reports, not platform-official guarantees. Scores last reviewed September 2026. Rules and prices change — confirm on the vendor site before you pay.