Rank 3 · BLP 74
Trustpilot
Public reviews at consumer scale. Invite real customers; never buy them.
If you sell to people who google ‘brand + reviews,’ Trustpilot is in that SERP. Claiming the domain and collecting genuine reviews is the work. Review gating and purchased stars are how you get burned — by Trustpilot and by every model that later cites the controversy.
B2B SaaS often wants G2 more than Trustpilot. Consumer and SMB products often need both.
Reviews, not a hunt
Should you launch on Trustpilot?
Claim the profile when you have real customers. Empty stars are worse than no page.
Trustpilot is how buyers reduce risk. It is not a launch board. Invite people who already used the product. Do not buy ratings, and do not recruit teammates to write the first five reviews as if they were users.
B2B software usually wants G2 in the same month as Capterra (same Digital Markets family — claim together, do not “launch” three times). Consumer products often need Trustpilot more than a hunter badge.
When: As soon as a handful of customers can tell the truth. Not on launch morning.
Launch here if
- Consumer and SMB products with happy customers you can invite
- A public review URL assistants already retrieve
- Trust recovery if you will actually answer complaints
Skip if
- Buying reviews
- Pre-launch products with zero customers
- Treating a 5.0 from three friends as a launch
This page answers Trustpilot only. For an ordered stack by stage, buyer, and goal, use the shortlist recommender or the four-week sequence.
Launch window
When to show up
Always on — no hunter clock
List when the facts are true. Do not treat this as launch day. A quiet afternoon is the right time.
What money buys
Free vs paid
Listed cost
Free to claim
Profile and review URLs; high authority. Permanent company profile.
Paid options
See vendor
Business plans for invites, analytics, and ads — not for fake stars
Ship kit
Do this before you press submit on Trustpilot.
- 01Claim the profile before you ask anyone
- 02Invite people who already used the product
- 03Do not recruit teammates as fake customers
- 04Not a launch-morning job
Stack with
Same launch month, different job — not a second hunter day.
Timing
Trustpilot does not compete for launch-day hours. Do it on a quiet afternoon so the hunter morning stays free.
Ask AI
Opens your assistant with a ready-made prompt about Trustpilot
How to submit
01
Claim the domain, then invite customers who already used the product
Automated review requests after a successful job beat a launch-week blast.
Tips
- Reply to negative reviews in public. Models quote the thread.
- G2 still wins most B2B software grids. Trustpilot wins consumer trust queries.
Questions people ask
Compare with
Sources and limits
Traffic and authority figures are planning ranges from public 2025–2026 reports, not platform-official guarantees. Scores last reviewed September 2026. Rules and prices change — confirm on the vendor site before you pay.