# Trustpilot review and launch guide

Source: https://bestlaunchplatforms.com

> Trustpilot is a high-authority consumer review profile. Claim it and invite real customers; never buy ratings. Strong AI/search visibility. Not a launch board. G2 is usually the better first review site for B2B SaaS.

- Rank: 3
- BLP Index: 74
- Website: https://www.trustpilot.com
- Category: review
- Cadence: ongoing
- Cost: Free to claim
- Backlink: Profile and review URLs; high authority

If you sell to people who google ‘brand + reviews,’ Trustpilot is in that SERP. Claiming the domain and collecting genuine reviews is the work. Review gating and purchased stars are how you get burned — by Trustpilot and by every model that later cites the controversy.
B2B SaaS often wants G2 more than Trustpilot. Consumer and SMB products often need both.

## Best for
- Consumer and SMB products with happy customers you can invite
- A public review URL assistants already retrieve
- Trust recovery if you will actually answer complaints

## Skip if
- Buying reviews
- Pre-launch products with zero customers
- Treating a 5.0 from three friends as a launch

## FAQ
### Should a startup launch on Trustpilot?
Claim it when you have customers. It is not a launch board. An empty 0-review profile is optional; a 5.0 from teammates is worse.

### Trustpilot vs G2?
Trustpilot is consumer/SMB brand reviews. G2 is software-buyer grids. Many B2B products need G2 more; many consumer products need Trustpilot more.